That is the title of the editorial (linked above) in the September 2009 issue of the Harvard Business Review.
So, get the to a news stand...
Two of the articles in it:
On the Horizon: Six Sources of Limitless Energy? Gardiner Morse
Why Sustainability Is Now the Key Driver of Innovation
Ram Nidumolu, C.K. Prahalad, and M.R. Rangaswami
Thursday, August 27, 2009
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1 comment:
An interesting article. It would seem that more and more companies are beginnng to see the connection between sustainable business practices and their bottom line.
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