Talkin' Science

It is often hard to talk about science with folks..Often today, the rules of public/media discourse are: (from Charles Pierce):

1) Any theory is valid if it moves a product
2) Anything can be true if someone says it loudly enough
3) Fact is what enough people believe and truth is how fervently they believe it.

Scientist & writer Randy Olson has just come out with a new book on talking science, "Don't Be Such a Scientist: Talking Substance in an Age of Style"

http://www.amazon.com/Dont-Be-Such-Scientist-Substance/dp/1597265632

Ordering my copy today.