Cultural Cognition?

Cultural Cognition is a new subject for me. If it is also for you, and you work with the public, here are a few links:
"The Cultural cognition of risk, sometimes called simply cultural cognition, refers to the hypothesized tendency of persons to form perceptions of risk and related facts that cohere with their self-defining values."
http://en.wikipedia.org/wiki/Cultural_cognition

The Cultural Cognition Project at Yale Law School
http://www.culturalcognition.net/

Cultural Cognition of Scientific Consensus

Dan M. Kahan  Yale University - Law School
Hank Jenkins-Smith  University of Oklahoma
Donald Braman  Cultural Cognition Project; George Washington University - Law School
February 7, 2010
Cultural Cognition Project Working Paper No. 77 http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1549444   (Click on "one click download" for the free PDF)