"For advocates of climate change action, communication on the issue has often meant “finding the right message” that will spur their audience to action and convince skeptics to change their minds. This is the notion that simply connecting climate change to the right issue domains or symbols will cut through the political gridlock on the issue...."
http://www.realclimate.org/index.php/archives/2016/06/boomerangs-versus-javelins-the-impact-of-polarization-on-climate-change-communication/
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