Article re:
http://en.wikipedia.org/wiki/Jevons_paradox
“It is wholly a confusion of ideas to suppose that the economical use of fuel is equivalent to a diminished consumption. The very contrary is the truth.”
In 1865, William Stanley Jevons , “The Coal Question,”
New yorker article re this (subscription necessary for access to full article), this is a link to an abstract:
http://www.newyorker.com/reporting/2010/12/20/101220fa_fact_owen?currentPage=all
"Nowadays, this effect is usually referred to as “rebound”—or, in cases where increased consumption more than cancels out any energy savings, as “backfire.” ibid.
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