Thanks Jerry for spotting this document:
"As farmers market shoppers have long known, buying food directly from the people who grew it is a great way to add freshness and flavor to your table and more fruits and vegetables to your diet. But locally grown food is not only good for your taste buds—it creates jobs, keeps money in local economies, promotes community development, and can reduce the environmental and public health costs of the food we eat."
http://www.ucsusa.org/assets/documents/food_and_agriculture/market-forces-report.pdf
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