A word from our sponsor

 

I just got back from a hotel with one of these funny little desk cards. It is an every day example (and this is not a criticism, i am posting on a fundamental point) of how business will do "right" if there is an ROI. In this case, lower cost on electricity use, water use, and labor.

 

 

I thought of posting about this, as i sat drinking my first cup in my hotel room (at a conference, held at a huge water-park resort complex (obviously not a sustainability or climate change related event), watching The Weather Channel half-way-decent, (if somewhat breathless coverage) of the release of National Climate Assessment, 2014.

 

Rapid climate change coverage on the Weather Channel is decent, and probably greater in on-air minutes than any other television source. That makes sense, since there is a relationship between the sturm und drang they report on and the subject....but it is another example of the role of ROI in what is promoted and done, in a market system. A classic example (other than the daily humans behavioring badly-CC politics-posing -as-science spin on Faux News . Dancers should watch Faux News to learn how to pivot. The sources of their financing is of course from other directions ....)

 

This is symptomatic of what i call, the Economic Socially Obligate Boundary Condition (Will be examined in a hopefully soon to be published ebook). No matter the risk, absent an overriding boundary condition, all decisions come down to the money.